FORD WARRIORS IN PINK JOINS ALL-STAR CAST OF VALENTINE'S DAY TO PLAY A PART IN A REAL LOVE STORY

• Ford Warriors in Pink is partnering with celebrity cast of New Line Cinema's film Valentine's Day to continue to raise awareness for breast cancer.
• Fans will have the chance to win a Los Angeles getaway to attend the movie's star-studded premiere, a 2011 Ford Fiesta, and movie screenings at their local theater.
• Stars from the cast, including Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway, and George Lopez model pieces from the Ford Warriors in Pink apparel collection in national print ads.
• Ford Motor Company is a 16-year partner of Susan G. Komen for the Cure and has dedicated more than $105 million to the breast cancer cause.

Ford Warriors in Pink is making its big-screen debut with New Line Cinema's all-star ensemble film Valentine's Day to give the gift of hope in the fight against breast cancer this February. Before eager moviegoers can say "be mine" during love's favorite season, fans will have the chance to win an action packed Valentine's Day Los Angeles getaway to attend the movie's star-studded Feb. 8 premiere. Valentine's Day opens nationwide Feb. 12.

By joining forces with Valentine's Day, Ford is reaching out to people of all ages wiht vital messages about breast cancer awareness and the importance of early detection. As a 16-year partner of Susan G. Komen for the Cure. Ford has dedicated more than $105 million to the breast cancer cause and remains committed to innovative ways to drive breast cancer awareness.

"Ford Warriors in Pink actively works on creative efforts to continue the fight against breast cancer 365 a year," said Connie Fontaine, Brand Content and Alliances Manager for Ford Motor Company. "The exposure from Valentine's Day and the strength and unity of the all-star cast heightens the awareness of this important initiative-leading to early detection and saving lives through the funds generated at Fordcares.com."

"This is a wonderful and rare opportunity to partner with an organization in a promotion that creatively brings attention to a very worthy cause," said Nicole Sedita, vice president, Warner Bros. National Promotions. "The movie Valentine's Day is about the one day devoted to expressions of love, and what better way to express how much you care than to support the fight against breast cancer." 

As a part of the effort to find a cure, cast members model peices from the Ford Warriors in Pink apparel collection in national print ads, which will appear in publications including People, US Weekly, InStyle, SELF, and Glamour. Stars, including Jessica Alba, Jessica Biel, Eric Dane, Patrick Dempsey, Jamie Foxx, Jennifer Garner, Topher Grace, Anne Hathaway and George Lopez appear in the ads to remind viewers that breast cancer touches the lives of people of all ages. 

The apparel collection is available for purchase on http://www.fordcares.com/ and each piece features important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford donates 100 % of the net proceeds to Susan G. Komen for the Cure-not just on Valentine's Day, but 365 days a year.

2010 TAURUS EARNS FIVE-STAR CRASH RATINGS, PIONEERS FAST-SELLING CRASH-AVOIDANCE TECHNOLOGIES

*The new 2010 Ford Taurus has earned the U.S. government's top five-star ratings for driver and passenger in front and side crash tests.

*The new Taurus has an advanced crash safety structure, a standard suite of advanced restraint and air bag technologies and previously earn the Insurance Institite for Highway Safety's "Top Safety Pick"-adding to Ford's industry-leading number of top crash safety-rated vehicles.

*Taurus advanced collision avoidance technologies, including radar-enabled advanced collision warning system and Cross Traffic Alert that warns drivers of hard-to-see parking lot traffic, are well received by consumers.

The strong-selling new 2010 Ford Taurus has earned top five-star crash ratings from the National Highway Traffic Safety Administration (NHTSA) and is seeing good consumer response to its suite of advanced crash-avoidance technologives.

The redesigned Ford flagship sedan previously earned a "Top Safety Pick" from the Insurance Institute for Highway Safety (IIHS). Ford Motor Company has more IIHS "Top Safety Picks" and NHTSA five-star ratings than any other automaker.

"The new Taurus is the Ford safety flagship with top safety ratings and advanced crash-protection and crash-avoidance technologies that you may not find in luxury vehicles that cost twice as much," said Sue Cischke, group vice president for Ford Sustainability, Environment and Safety Engineering. "A stiffer body structure and new crash-avoidance technologies mkae the Taurus even safer."

Safety sells
The new Taurus features crash-avoidance technologies, such as segment-first, radar-based forward collision warning system that helps drivers avoid accidents. The system, enabled by Adaptive Cruise Control, uses a radar sensor to detect moving vehicles ahead and provides a visual "heads-up" warning signal and an audible warning when slower-moving traffic is detected ahead.

One in three purchasers of the Taurus Limited AWD opts for Adaptive Cruise Control with the Collision Warning with Brake Support system, as do nearly half of Taurus SHO buyers.

The new Taurus is selling faster than its key competitors in the full-size segment-Toyota Avalon, Chevrolet Impala, Buick LaCrosse and Chrysler 300-recording double-digit percentage, year-over-year growth, said Taurus Marketing Manager Pei-Wen Hsu.

"What's remarkable is that more than 90 percent of Taurus customers are ordering the higher-end series or additional technologies such as the fuel-efficient EcoBoost engine and Ford's advanced safety features," said Hsu. "The car is attracting younger, more diverse and affluent customers than it has in the past."

Saftey leadership grows
The new 2010 Taurus earned the five-star and "Top Safety Pick" ratings based in part on advanced features such as the Personal Safety System-a suite of protection technologies, including dual-stage front air bags and front-passenger weight classification, which work together to help protect occupants in moderate to severe crashes. The Ford-exclusive Safety Canopy features side curtain air bags that help protect front and rear outboard passengers in both rollover and side-impact crashes.

The new Taurus also features some of the industry's first side air bags that use pressure pulses from a side impact to deploy up to 30 percent faster than traditional air bags with acceleration-based sensors. Pressure-based sensors more accurately measure crash severity to better differentiate between a potentially serious air bag-deloyable crash and a less serious accident that would not require air bag protection.

Other key safety features include:
*Side protection and Cabin Enhancement (SPACE) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle.
*Trinity Front Crash Architecture is a new body structure optimized for strength and stiffness. The energy-absorbing structure features octagonal front frame rails, engine cradle/front subframe and "shotgun" front structural members designed to absorb and redirect crash forces away from the passenger compartment.
*AdvanceTrac with ESC (Electronic Stability Control) constantly monitors road conditions and the drivers' responses, using sensors to detect and measure the vehicle's oversteer and yam to help detect and prevent potentially dangerous conditions.

More driver-aid and safety technologies:
The new Taurus features other segment-exclusive safety and driver-aid technologies such as MyKey, which helps parents encourage their teens to drive safer with top speed and audio limits, as well as a "no belts, no tunes" feature that mutes the audio system if front seat belts are no buckled.

Taurus also helps lessen commom stresses with a Blind Spot Information System (BLIS) that uses two multiple-beam radar modules to detect and help warn drivers of an approaching vehicle entering the defined blind spot zone. Cross Traffic Alert uses the BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot.

"We want to help drivers avoid crashes while giving them enhanched protection if a crash does occur." said Steve Kozak, chief engineer, Ford Safety Systems